Oliver Irschitz

The Tyrolese media artist and architect Oliver Irschitz looks closely at human patterns of perception and the exchange of information and for many years has devoted himself to the development of interactive installations at the interface of the real and virtual worlds.


In 2010, he designed and produced the interactive exhibition for the Austrian Pavilion at the Expo in Shanghai.


In 2004, he received the German RedDotAward for the iTube, and the red dot Best of the Best and the Grand Prix in

2008 for the iTable.


In 2005, Irschitz was invited to an installation at Ground Zero in NYC,where the "Window to the Future" was presented using his iFrame.


In 2003, Time Magazine nominated his iTube for the best invention of the year. His interactive multimedia furnishings revolutionized communication and presentation technology and were used around the world at high-end events, exhibitions and television shows.


In 2002, Irschitz was invited to make a presentation at the MIT MediaLab in Cambridge, USA; IBM also invited him to New York to show his work. Numerous international projects and exhibitions followed.


In 2001, he was nominated for the Adolf Loos State Prize for his iTube (a transportable, interactive multimedia tube).


In 1999, Irschitz founded an initial design studio, which developed into Peyote® cross design concepts in 2003. His main interest increasingly moved to communication between people and computers; he tried out new technologies and integrated them into his work.

Since then, through experimentation and lateral thinking, cross-conceptual interactive solutions were continually produced that linked modern technologies with design and which could be used intuitively by anyone through a media interface.



Peyote i Frame



Oliver Irschitz



Peyote i Wall